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Web Survey Bibliography

Title Are "Do-it-yourself" Surveys Replacing Our Business?
Year 2000
Access date 17.08.2004
Abstract Mark Hardy of Greenfield characterized it as advanced water cooler research. Tom DuBois and Daniel Greenberg of Active Research, a supplier of such software, felt for the experienced researcher do-it-yourself surveys are a useful tool for squeezing time out of the research process. They pointed out two ways of doing it: using an Application Service Provider's (ASP) software and fielding the survey on their web site, or buying your own software and having respondents visit a web site you set up. In either case they advised examining the questionnaire editor closely. That's the part of the program you write the survey with. The speakers didn't review or recommend specific software, and they didn't even broach the critical subject of how you get e-mail addresses of potential respondents. But they did caution inexperienced researchers could easily get in over their head. Hardy reviewed many of the same pros and cons but came down on the side of skepticism and disdain, pointing out the many pitfalls that can keep "do-it-yourself" research from being "true research". Still, he granted there is a role for "water cooler research", particularly when it is done among customers where e-mail addresses are easier to get.
Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography (4086)

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